— R&D

Video is a key part of the future of online commerce and it will replace photos as the default visual medium. Videos are more engaging, they help sell more and also inform users more about the product. But producing videos for every product in your catalogue is expensive and takes time. E-commerce sites are finding it hard to keep up.

The problem is that current video editing tools on the market were not designed for repetitive tasks and not built for online integrations and scale. This has led to a huge inefficiency in video production and delivery. This R&D concept and build were ideated and build by myself my friend Tim. We were also lucky enough to be invited to Arab luxury world to present the idea under the category of innovative design.